By Paul Petersen 
Flower gifting was a predictable affair in the past—roses for women, sunflowers for friends, and maybe a potted plant for men. Today, that distinction is fading fast.
Modern sensibilities are meeting diverse cultural influences in the city-state, and florists in Singapore are breaking away from gendered traditions. They are reshaping how people perceive flowers—not as feminine tokens, but as expressions of emotion that transcend gender.
The Shift Towards Gender-Neutral Designs
The modern florist understands that colour and bloom choice no longer need to conform to gender stereotypes. Soft pinks and bold blues are giving way to a more versatile palette—think rich greens, earthy tones, whites, oranges, and purples. Florists now focus on texture, structure, and symbolism rather than gender coding. For instance, orchids and succulents, once considered neutral or corporate, are now seen as elegant yet strong, suitable for anyone regardless of gender.
Some flower delivery services even allow customisation beyond colour, offering options based on mood, personality, or intention instead. Instead of “bouquets for her” or “gifts for him,” shoppers can browse categories like “calming,” “motivational,” or “celebratory.” This small but meaningful shift removes outdated boundaries and invites inclusivity into the art of gifting.
Marketing Flowers for Emotion, Not Identity
Florists have realised that modern consumers, especially younger ones, buy flowers based on sentiment, not gender roles. The language around marketing has evolved to focus on feelings: gratitude, encouragement, sympathy, and self-care. Campaigns highlight stories of colleagues sending bouquets to each other after a tough week, friends celebrating milestones, or individuals buying flowers for themselves as acts of mindfulness.
Florists are expanding their audience base by focusing on emotional connection rather than romantic or gendered cues. Men, who were once hesitant buyers, now feel more comfortable purchasing blooms that reflect thoughtfulness rather than romantic implication. Similarly, women are embracing bolder arrangements traditionally labelled “masculine,” with structural compositions featuring tropical greens or dramatic proteas.
Corporate and Lifestyle Influence
Workplace gifting culture in the region also plays a role. Flower delivery in Singapore is increasingly tied to gender-neutral celebrations: promotions, team achievements, and farewells. Florists have developed sleek, minimalist arrangements suitable for offices, often combining flowers with elements like wood, linen, or stone. These arrangements align with the region’s modern aesthetic and send a message of professionalism without leaning into stereotypes.
The rise of self-gifting is another significant trend. Many urban professionals now buy flowers for their own homes, regardless of gender, as part of wellness and self-expression. Florists cater to this demand with contemporary vase designs, preserved flower domes, and eco-friendly packaging—products that suit both men’s and women’s spaces.
Inclusivity Through Language and Imagery
It’s not just the flowers that are changing; it’s the narrative. Leading florists have become more intentional about the words and visuals they use online. Imagery now includes diverse people and relationships: friends, families, colleagues, and couples of all genders. The tone is conversational, gender-neutral, and centred on the universal value of connection. This inclusivity builds trust with modern consumers who value authenticity and equality.
Even social media has become a space for dialogue. Florists use platforms like Instagram to showcase gender-fluid styles, inviting customers to choose what resonates rather than what tradition dictates. Florists are turning flower gifting into a statement of openness and individuality through workshops, collaborations, and pop-ups.
Conclusion
The evolution of flower gifting reflects a broader cultural shift toward inclusivity and emotional intelligence. No longer defined by outdated norms, flowers are now tools of communication that anyone can use to express care, celebration, or remembrance. Whether it’s a sleek monochrome bouquet or a rustic tropical mix, the modern florist in Singapore is proving that beauty, meaning, and connection have no gender.
Contact D’Spring and let us help you reinvent the way you give flowers—because the right bouquet isn’t about gender, it’s about feeling.
Derrick Scott 
Clyde Briggs