The world of running is experiencing a boom. More and more runners are taking up the sport, with approximately 36% of 15 to 65 year-old Europeans (accounting for 80 Million people) taking the streets, parks, forests, and gyms. However, many people start practicing running and then stop: injuries are the main reason not to run for approximately 60% of European runners.With the objective of developing an innovative and disruptive solution to prevent and reduce running injuries and to increase market competitiveness by exploiting afterwards the business opportunity, KELME ..
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