New Millenium Sports, S.L., trading as Kelme (Spanish pronunciation: [ˈkelme]), is a Spanish sportswear company that creates and produces apparel and shoes. It was founded in 1977 by Diego and José Quiles and its products are destined for football, futsal, basketball, running and tennis market.
Kelme is headquartered in Elche (Alicante), Spain, but has other offices worldwide including a United States Division in Conover, North Carolina.
Kelme sponsored a professional cycling team, together with the Valencian government.
Their products are endorsed by high profile players such as David James, Josemi and Paul Kelly, and others. Their football boots are made to provide established power, swerve, accuracy and durability. Daniel González Güiza wears the Kelme Masters for RCD Mallorca. Real Madrid and RCD Mallorca used to wear kits produced by Kelme.